Unlock proven strategies to scale, drive consistent growth and maximize your profits
TRUSTED BY 4,000+ ECOMMERCE FOUNDERS

TRUSTED BY 4,000+ ECOMMERCE FOUNDERS



4,000+
Ecommerce brands scaling together
$500M+
Spent on Meta ads in 2025 alone
$4.5B+
In revenue from ads created
4,000+
$500M+
$4.5B+
What you'll discover
Ready to scale smarter and drive real growth?






The proof
Real people, real results.
real results.
"First 7-figure day during BFCM"
Valentin Ozich - Founder, I Love Ugly
Amber Boyes - Founder, BAIIA
"350% growth using these frameworks"
Jason Daniel - Founder, LSKD
Built By Jay Wright
Your Black Friday Event Host
Jay Wright, founder of Ecommerce Equation, is a proven ecommerce expert with 13+ years experience scaling brands to 7-8 figures.
He built and sold one of Australia's top ecommerce agencies before launching his own brands Alphabet Legends ($10M+), Dad Cooler (7-figures), and Yabby Taps (8-figures).
His growth system has helped 4,000+ brands, backed by data from $4B+ in annual ecommerce sales.
TRUSTED BY 4,000+ ECOMMERCE FOUNDERS

Your Black Friday Event Host
TRUSTED BY 4,000+ ECOMMERCE FOUNDERS

Jay Wright, founder of Ecommerce Equation, is a proven ecommerce expert with 13+ years experience scaling brands to 7-8 figures.
He built and sold one of Australia's top ecommerce agencies before launching his own brands Alphabet Legends ($10M+), Dad Cooler (7-figures), and Yabby Taps (8-figures).
His growth system has helped 4,000+ brands, backed by data from $4B+ in annual ecommerce sales.




