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Discover the roadmap used by 50+ brands to hit million-dollar months

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TRUSTED BY 4,000+ ECOMMERCE FOUNDERS

EXCLUSIVELY FOR FOUNDERS DOING $300,000+ A YEAR

Get Predictable Growth In 2026 With The "Pre-Loaded Year" System

Discover the exact roadmap used by 50+ brands to hit million-dollar months. 

Pics (1)

TRUSTED BY 4,000+ ECOMMERCE FOUNDERS

EXCLUSIVELY FOR FOUNDERS DOING $300,000+ A YEAR

Get Predictable Growth In 2026 With The "Pre-Loaded Year" System

Discover the exact roadmap used by 50+ brands to hit million-dollar months.

Untitled-1 (1)
Untitled-1-Aug-29-2025-06-18-09-1773-AM

4,000+

Ecommerce brands scaling together

$500M+

Spent on Meta ads in 2024 alone

$4.5B+

In revenue from ads created

Group 3040-Dec-19-2025-03-17-57-3150-AM

Most founders are stuck in one of two modes. Which are you?

You hit a massive peak during Black Friday, but come January and February, your revenue crashes. You are making decent top-line numbers, but you have no idea if you have the cash or stock to actually grow.

If that sounds familiar, you are likely trapped in one of two dangerous cycles.

Group 3042-1

The Hustle Mode

You are in Slack at midnight fixing fires. Revenue is growing, but your profit is not, and neither is your sanity.

Group 3043-1

The Hope Mode

You set a big revenue goal (like "$2M this year!"), but you have no plan to get there. You hope ads perform. You hope you don't run out of stock. You hope Black Friday saves the year.

Group 3040-Dec-19-2025-03-17-57-3150-AM

Most founders are stuck in one of two modes. Which are you?

You hit a massive peak during Black Friday, but come January and February, your revenue crashes. You are making decent top-line numbers, but you have no idea if you have the cash or stock to actually grow.

If that sounds familiar, you are likely trapped in one of two dangerous cycles.

Group 3042-1

The Hustle Mode

You are in Slack at midnight fixing fires. Revenue is growing, but your profit is not, and neither is your sanity.

Group 3043-1

The Hope Mode

You set a big revenue goal (like "$2M this year!"), but you have no plan to get there. You hope ads perform. You hope you don't run out of stock. You hope Black Friday saves the year.

Group 3044-2

Growth doesn't happen by default. It happens by design.

The difference between a brand doing $50k months and $500k months isn't usually the product. 

It isn't the creative. It isn't even the ads.

It is whether or not they have a plan. We call it the Pre Loaded Year.

It is part calendar, part strategy framework, built to forecast your entire year before it starts.


This system allows you to:

Layer_1-2

Map your entire year month by month so you are always ahead of the curve.

Layer_1-2

Plan your peaks, not your panic moments.

Layer_1-2

Forecast cash flow before it becomes a crisis.

Layer_1-2

Order stock with confidence, so you never leave revenue on the table.

The brands that scale consistently have one thing in common: they have a Pre Loaded Year.

Group 3044-3

Growth doesn't happen by default. It happens by design.

The difference between a brand doing $50k months and $500k months isn't usually the product. 

It isn't the creative. It isn't even the ads.

It is whether or not they have a plan. We call it the Pre Loaded Year.

It is part calendar, part strategy framework, built to forecast your entire year before it starts.


This system allows you to:

Layer_1-2

Map your entire year month by month so you are always ahead of the curve.

Layer_1-2

Plan your peaks, not your panic moments.

Layer_1-2

Forecast cash flow before it becomes a crisis.

Layer_1-2

Order stock with confidence, so you never leave revenue on the table.

The brands that scale consistently have one thing in common: they have a Pre Loaded Year.

Group 3046-2

Your next 12 months,
mapped out in 15 minutes.

We are pulling back the curtain on the exact system we use to scale 7-figure brands. Who is this for? This is strictly for ecommerce founders doing $300k+ per year who are tired of reacting and ready to scale.

In this  training, you will discover:

Group 3043-2

The Forecasting Model

How to map out your revenue targets day-by-day.

Group 3047

The Cash Flow Fix

How to ensure you never run out of money during peak season.

Group 3048

The Inventory Plan

Exactly when to order stock so you don't miss a single sale.

Group 3049

The Bottleneck Breaker

How to identify the one thing holding you back from your first $1M month.
Group 3046-2

Your next 12 months,
mapped out in 15 minutes.

We are pulling back the curtain on the exact system we use to scale 7-figure brands. Who is this for? This is strictly for ecommerce founders doing $300k+ per year who are tired of reacting and ready to scale.

In this  training, you will discover:

Group 3043-2

The Forecasting Model

How to map out your revenue targets day-by-day.

Group 3047

The Cash Flow Fix

How to ensure you never run out of money during peak season.

Group 3048

The Inventory Plan

Exactly when to order stock so you don't miss a single sale.

Group 3049

The Bottleneck Breaker

How to identify the one thing holding you back from your first $1M month.
Group 3054

These aren't outliers,
these are planned results.

Group 3053-2
Group 3052
Group 3051
Group 3054

These aren't outliers,
these are planned results.

Group 3053-2
Group 3052
Group 3051
Group 3050-3

Meet Coach Chris

Your Black Friday Event Host

I am a Senior Coach at Ecommerce Equation but I didn't start here. I started exactly where you are: running my own brand, COCO88 Chocolate.

Here is the reality of where I was: In March 2020, COVID shut us down. It was Easter, our busiest season and we had shelves full of stock but ZERO revenue. We were devastated.

That is when I reached out to Ecommerce Equation. I implemented the "Pre Loaded Year" system, and it changed everything.

  • We didn't just survive; we pivoted online and did $80,000 in our first month.
  • By Christmas, we hit $500,000 per month.

Why am I coaching now? I was so blown away by the results that I joined the Ecommerce Equation team to teach this system to other founders.

I don't teach theory. I teach the exact "Pre Loaded" roadmap that took me from the brink of closure to $500k months.

Rectangle 22
Group 3050-3

Meet Coach Chris

Rectangle 21

Your Black Friday Event Host

I am a Senior Coach at Ecommerce Equation but I didn't start here. I started exactly where you are: running my own brand, Cocoa 88 Chocolate.

Here is the reality of where I was: In March 2020, COVID shut us down. It was Easter, our busiest season and we had shelves full of stock but ZERO revenue. We were devastated.

That is when I reached out to Ecommerce Equation. I implemented the "Pre Loaded Year" system, and it changed everything.

  • We didn't just survive; we pivoted online and did $80,000 in our first month.
  • By Christmas, we hit $500,000 per month.

Why am I coaching now? I was so blown away by the results that I joined the Ecommerce Equation team to teach this system to other founders.

I don't teach theory. I teach the exact "Pre Loaded" roadmap that took me from the brink of closure to $500k months.

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We coach brands to become insanely profitable.

© Copyright 2025. All rights reserved.

M+W-EMWhite-On-Darkest-SVG-01

We coach brands to become insanely profitable.

© Copyright 2025. All rights reserved.