Skip to content
M+W-EMWhite-On-Darkest-SVG-01

JOIN OUR FREE LIVE VIRTUAL WORKSHOP  →

BLACK FRIDAY WORKSHOP WITH JAY WRIGHTS FRAMEWORK

Register Now
Pics (1)

TRUSTED BY 4,000+ ECOMMERCE FOUNDERS

Plan Your $1M Black Friday Before It's Too Late

We are sharing everything we've learned coaching 4,000+ ecommerce brands and managing $500M+ in Meta ad spend to help you run your first (or next) $1M BFCM sales campaign. And this is the last month we’ll run the workshop before Black Friday.

Virtual Workshop - Thursday, 16 October - 1:00PM (AEDT)

Frame 120-1
Pics (1)

TRUSTED BY 4,000+ ECOMMERCE FOUNDERS

Plan Your $1M Black Friday Before It's Too Late

We are sharing everything we've learned coaching 4,000+ ecommerce brands and managing $500M+ in Meta ad spend to help you run your first (or next) $1M BFCM sales campaign. And this is the last month we’ll run the workshop before Black Friday.

Group 2882 Virtual Workshop - Thursday, 16 October - 1:00PM (AEDT)

Frame 120-1
Untitled-1 (1)
Untitled-1-Aug-29-2025-06-18-09-1773-AM

4000+

Ecommerce brands scaling together

$500M+

Spent on Meta ads in 2024 alone

$4.5B+

In revenue from ads created

Laying the groundwork for a successful Black Friday promotion starts NOW.

Your Black Friday Event Host

Q4 is the time when buyer intent is the highest and it's right around the corner. Don't miss out by launching a campaign that's "undercooked".

Give me an hour, and I'll give you a step-by-step playbook for crushing your sales targets.

Let's unlock your next level of growth together!

YT Thumbnails (6)


Laying the groundwork for a successful Black Friday promotion starts NOW.

YT Thumbnails (6)

Q4 is the time when buyer intent is the highest and it's right around the corner. Don't miss out by launching a campaign that's "undercooked".

Give me an hour, and I'll give you a step-by-step playbook for crushing your sales targets.

Let's unlock your next level of growth together!


Steal My Proven System

What You'll Discover

Learn how to run a campaign that drives 4-6x weekly revenue on the first day.

Learn how to run a campaign that drives 4-6x weekly revenue on the first day.

Group 2867

Nail Your Sales Structure

Create a campaign strategy that drives meaningful profits, not just revenue.

Group 2900

Build Up Hype

Ditch the "spray and pray" approach and prime your audience for sales.

Group 2896

Target The Right Leads

Get your ads in front of more qualified prospects who are ready to buy.


What You'll Discover

Group 2899

Cut Through The Noise

Stand out in the "seas of sameness" that prospects are wading through.

Group 2897

Optimise Spend

Direct your budget toward the most effective audiences and campaigns.

Group 2898

Break A Few Rules

Strategically violate the "best practices" that typically govern ad strategy.



We've already helped thousands of brands achieve the results you're looking for.

We've already helped thousands of brands achieve the results they're looking for.

"From $300K months to $900K months"
Drew Mansur - Founder, Tile CLoud

"We've literally 25x our revenue just under a year"
Amber Boyes - Founder, BAIIA

"Since Ecommerce Equation, we've grown 350%"
Jason Daniel - Founder, LSKD

Ellipse 28

Meet Your Host Koby

Your Black Friday Event Host

Meta Ads Specialist, Ecommerce Equation

Hey, I’m Koby. I was the first coach that Jay Wright hired at Ecommerce Equation and we grew from 30 brands to 4,000+ brands strong in just 3 years.

I work closely with 6–8 figure brands every week to help them run their own ads in-house, build 7-figure sales campaigns, and maximise profitability during high-pressure moments like Black Friday.

In this session, I’ll take you behind the scenes of the exact 3-step process we use to help brands consistently generate $1M+ during Black Friday weekend. We’ll show you the frameworks that simplify planning, protect margins, and turn BFCM into your most profitable sales event.

Through this training, we’ve helped brands go from $200k quarters to $3.6M in just 12 months by mastering their peak-season playbook. We’ll show you real-time examples, ad strategies that work, and give you a clear roadmap to making this Black Friday your best yet. Don’t miss out on this session!

Framework Built By Jay Wright

Your Black Friday Event Host

4x Founder of 7-8 Figure Brands

This training is built on the proven strategies developed by Jay Wright, founder of Ecommerce Equation and the mind behind the frameworks that have helped hundreds of brands scale profitably, both locally and internationally.

Over the past 13 years, Jay has helped ecommerce founders navigate real-world growth challenges across pricing, logistics, paid traffic, and expansion, driving over $400M in ad spend along the way.

Koby has worked side-by-side with Jay to bring these strategies to life inside real client accounts. And now he’s here to show you how to apply them to your own brand.

Rectangle 19-1

Meet Your Host Koby

Meta Ads Specialist, Ecommerce Equation

Ellipse 28
Hey, I’m Koby. I was the first coach that Jay Wright hired at Ecommerce Equation and we grew from 30 brands to 4,000+ brands strong in just 3 years.

I work closely with 6–8 figure brands every week to help them run their own ads in-house, build 7-figure sales campaigns, and maximise profitability during high-pressure moments like Black Friday.

In this session, I’ll take you behind the scenes of the exact 3-step process we use to help brands consistently generate $1M+ during Black Friday weekend. We’ll show you the frameworks that simplify planning, protect margins, and turn BFCM into your most profitable sales event.

Through this training, we’ve helped brands go from $200k quarters to $3.6M in just 12 months by mastering their peak-season playbook. We’ll show you real-time examples, ad strategies that work, and give you a clear roadmap to making this Black Friday your best yet. Don’t miss out on this session!

Framework Built By Jay Wright

Your Black Friday Event Host

4x Founder of 7-8 Figure Brands

Rectangle 19-2

This training is built on the proven strategies developed by Jay Wright, founder of Ecommerce Equation and the mind behind the frameworks that have helped hundreds of brands scale profitably, both locally and internationally.

Over the past 13 years, Jay has helped ecommerce founders navigate real-world growth challenges across pricing, logistics, paid traffic, and expansion, driving over $400M in ad spend along the way.

Koby has worked side-by-side with Jay to bring these strategies to life inside real client accounts. And now he’s here to show you how to apply them to your own brand.

M+W-EMWhite-On-Darkest-SVG-01

We coach brands to become insanely profitable.

© Copyright 2025. All rights reserved.

M+W-EMWhite-On-Darkest-SVG-01

We coach brands to become insanely profitable.

© Copyright 2025. All rights reserved.