TRUSTED BY 4,000+ ECOMMERCE FOUNDERS
AI isn't the advantage.
Knowing where to use it is.
Knowing where to use it is.
The founders getting real results with AI aren't using better tools. They know exactly where their business needs it first. This report shows you where to focus.


TRUSTED BY 4,000+ ECOMMERCE FOUNDERS
AI isn't the advantage.
Knowing where to use it is.
Knowing where to use it is.
The founders getting real results with AI aren't using better tools. They know exactly where their business needs it first. This report shows you where to focus.



4,000+
Ecommerce brands scaling together
$500M+
Spent on Meta ads in 2025 alone
$4.5B+
In revenue from ads created
4,000+
Ecommerce brands scaling together
$500M+
Spent on Meta ads in 2025 alone
$4.5B+
In revenue from ads created
Most founders are experimenting with AI and getting nothing back.
Every week there are new tools, new frameworks, new theories. We've been inside 4,000+ ecommerce businesses watching what's really unlocking profit and productivity. This report brings that insight to you.
Most founders are experimenting with AI and getting nothing back.
Every week there are new tools, new frameworks, new theories. We've been inside 4,000+ ecommerce businesses watching what's really unlocking profit and productivity. This report brings that insight to you.


Real founders, real results.



Real founders, real results.



Five experts reveal how AI is working for real ecommerce business right now

Five experts reveal how AI is working for real ecommerce business right now

AI for creative
Georgia Aiukar, Creative Lead
Last April three brands in our community ran the same campaign without knowing it. Here's why and what to do instead

AI for brand
Lucy Collins, Head of Coaching
There's one thing AI cannot do for your brand no matter how good the tools get. And it's the thing most founders are quietly outsourcing.

AI for large businesses
Chris Bertuccio, Head of Accelerate/Boardroom
If the prompt you're using could work for the business next door, then it's probably not working hard enough for yours.

AI for media
Jeffery Koby, Head of Growth & Senior Coach
One founder built ten AI tools. None of them talked to each other. Then he spent a weekend connecting them. Here's what that system does now.

AI for market expansion
Travis Wright, Chief Product Officer
A solo founder turned $600 days into $3,000 days. No developer, no agency. Just the right diagnosis and the right tool.
Eight things ecommerce founders are getting wrong with AI right now

Chasing cool tools instead of removing bottlenecks

Confusing activity with impact

Letting AI make decisions instead of supporting them

Rebuilding things that already work

Moving too early on the wrong things

Losing what makes the brand work

Not training it on your business

Ignoring small, incremental gains
Eight things ecommerce founders are getting wrong with AI right now

Chasing cool tools instead of removing bottlenecks

Confusing activity with impact

Letting AI make decisions instead of supporting them

Rebuilding things that already work

Moving too early on the wrong things

Losing what makes the brand work

Not training it on your business

Ignoring small, incremental gains
Meet Jay Wright
Your Black Friday Event Host
4x 7 figure ecommerce founder
Jay Wright, founder of Ecommerce Equation, is a
proven ecommerce expert with 13+ years of experience helping brands scale brands to 7 and 8 figures.
Jay built Ecommerce Equation around a simple belief:
Founders learn fastest from other founders. He's not just watching what AI is doing to ecommerce from the sidelines, he's building with it himself, sharing what works in real time, and bringing the whole community forward with him.
TRUSTED BY 4,000+ ECOMMERCE FOUNDERS

Meet Jay Wright
Your Black Friday Event Host
4x 7 figure ecommerce founder

Jay Wright, founder of Ecommerce Equation, is a
proven ecommerce expert with 13+ years of experience helping brands scale brands to 7 and 8 figures.
Jay built Ecommerce Equation around a simple belief:
Founders learn fastest from other founders.
He's not just watching what AI is doing to ecommerce from the sidelines, he's building with it himself, sharing what works in real time, and bringing the whole community forward with him.
Jay built Ecommerce Equation around a simple belief:
Founders learn fastest from other founders.
He's not just watching what AI is doing to ecommerce from the sidelines, he's building with it himself, sharing what works in real time, and bringing the whole community forward with him.
